Tips to avoid the Spam Filters

• Avoid using “spam” phrases/words. Click here to see a list of words
• Avoid using lots of exclamation marks
• Avoid using ALL CAPS as it appears as yelling in email
• Avoid using lots of different font colours
• Avoid sending just an image with little or no text
• Avoid using capitals in the subject line or leaving the subject blank
• Avoid having lots of blank lines in the  body of the email that makes up more
  than 70%
• Avoid unnecessary or repeating double-quotation marks
• Avoid attempting to disguise words within the email or using the same font colour as background
• Avoid having the “from” field and “reply” field being empty
• Avoid G.A.P.P.Y-T.E.X.T with lots of spaces or underscores
• Avoid emails containing attachments e.g. EXE, BAT, PIF files
• Avoid using to many graphics and never embed images
• Avoid using BCC distribution
• Don’t post to many different URL links in your email
• Don’t include jokes, puns, or cute praises
• Run your email through a SPAM checker before sending
• Avoid using very large or very small font sizes
• Monitor delivery to accounts e.g. Hotmail, AOL, Outlook and Yahoo
• Don’t overuse bold text