Tips for successful email marketing

• Use personalisation for added attention
• Keep subject lines short
• Keep the formatting simples and easy on the eye
• Ask subscribers to add your address to their “safe list” or “white list” of approved email senders
• Create a clear "call to action" make sure recipients know what you expect them
  to do
• List content/topics so they are seen at the top of the page
• Keep message size between 20k and 50k as the majority of spam emails weigh in at less than 20k
• Make sure it is easy for people to unsubscribe and remove themselves from your distribution list.
• Tone of the email should be friendly, helpful and informative
• Include your company name
• Highlight the benefit of your offer in the subject line
• Consider reminding the recipient that they requested this newsletter/information. This can be done in the “subject” field, to encourage them to read the email
• Become a member of the Internet Service Provider feedback loops
• Run your email through a mail filter before sending the campaign
• Use a signature, spam filters appreciate this and will give you credit points.